J Walter Thompson (JWT), one of the world’s largest advertising agencies, celebrates its 150th anniversary this year. Founded in 1864, JWT continually moved and adapted with the times and changing technology, being pioneers of firstly radio, then TV and now internet advertising. Their client list covered not just well-known American companies and brands such as Kraft, Ford, Kellogg and Eastman Kodak, but also European ones that are known globally like Shell Oil and Lux soap.
JWT’s archives are held in the John W Hartmann Center of Sales, Advertising & Marketing at Duke University, North Carolina (USA). To mark the anniversary an interactive timeline has been created online that highlights the company’s achievements and innovations, some of its key clients and also the real ‘Mad Men’ who created the advertising campaigns. There are some fantastic photographs and adverts, as well as links to the archive collection itself. It’s a great example of a clear, easy to read and use site. Take a look for yourself –
http://library.duke.edu/rubenstein/collections/corporations/jwt/
JWT’s archives are held in the John W Hartmann Center of Sales, Advertising & Marketing at Duke University, North Carolina (USA). To mark the anniversary an interactive timeline has been created online that highlights the company’s achievements and innovations, some of its key clients and also the real ‘Mad Men’ who created the advertising campaigns. There are some fantastic photographs and adverts, as well as links to the archive collection itself. It’s a great example of a clear, easy to read and use site. Take a look for yourself –
http://library.duke.edu/rubenstein/collections/corporations/jwt/
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