Following on from my posting about the JWT anniversary and the great website, I’ve recently completed a piece of work reviewing the web pages of a well-known business archive. My research looked at the websites of business archives in the UK and overseas and it threw up some interesting results, not least the number of major businesses which, seemingly, do not allow their archives to have a presence on their website. I looked at almost 30 sites and more than half concentrate on the history of the company or have timelines with only a cursory page devoted to the archive and how to access it. Which is all very sad when the archives can be a great advocate for a company in drawing people in by helping to demonstrate a business’s corporate social responsibility agenda, as well as the longevity of its brands, amongst many other positives.
There are some great examples out there, carrying a lot of information about their service and collections, which are easy to navigate. Even though they are restricted by corporate branding, both Lloyds and BT have excellent sites and Barings is visually attractive as well as informative.
If you’re looking for inspiration, check some of them out!
There are some great examples out there, carrying a lot of information about their service and collections, which are easy to navigate. Even though they are restricted by corporate branding, both Lloyds and BT have excellent sites and Barings is visually attractive as well as informative.
If you’re looking for inspiration, check some of them out!
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